With the opening of the second Cardo Hotel in Brussels, which is also the largest hotel in Belgium, Cardo Hotels sought to celebrate this milestone in grand style. In early October, stakeholders, partners, media representatives, and tastemakers were invited to join this festive occasion.
We were responsible for engaging both local and international media contacts, collaborating with the hotel to design a comprehensive multi-day press program. This program provided journalists with an immersive experience of the hotel and its associated partners and personalities. Highlights included individual experiences at the spa and restaurant, a ribbon-cutting ceremony featuring a spectacular performance, and exclusive access to the evening's grand celebration.
These efforts resulted in significant social media exposure and a range of news and lifestyle articles both domestically and internationally, giving a substantial boost to the brand recognition of Cardo Brussels, Autograph Collction