Picciolo Etna Golf Resort & Spa

A brand transformation for a Sicilian resort shaped by time, heritage and modern hospitality.

Set at the foot of Mount Etna, Picciolo Etna Golf Resort & Spa is a destination where volcanic landscapes, local tradition, and curated experiences converge. In preparation for its transition into the Curio Collection by Hilton, we led a complete rebranding, defining a new identity rooted in Sicilian character and contemporary elegance. From brand storytelling to guest journey mapping and bespoke collateral, every detail was designed to reflect Picciolo’s unique sense of place: a resort shaped by time.

Our Work

We crafted a brand story for Picciolo that captures the soul of Sicily, blending heritage, hospitality, and modern elegance.

From menus to stationery, we crafted brand materials that embody Picciolo’s story and elevate every guest interaction.

Our guest journey mapping translated Picciolo’s vision into a tangible, holistic experience that delights guests at every stage

Visual impression

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Picciolo Etna Golf Resort & Spa

A brand transformation for a Sicilian resort shaped by time, heritage and modern hospitality.

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